Artificial intelligence is rapidly changing how media planners approach campaign strategy. From predictive analytics to automated optimization, AI tools are enabling more precise targeting, better budget allocation, and improved ROI measurement. This article explores the latest AI innovations in media planning and how they're being applied in real-world campaigns.

Effective media planning is more important than ever in today's fragmented media landscape. This article shares ten essential tips for creating successful media plans in 2025, including how to select the right channels, balance traditional and digital media, time your campaigns for maximum impact, and measure performance effectively. Whether you're new to media planning or looking to refine your approach, these tips will help you create more effective campaigns.